Slide Planning To Buy % 45 % Get ready to sell because
operators are
tradeshows
are cancelled
37% 16% 16% How to Sell to Family Entertainment Centers in 2021 & Beyond But how will you connect with them when We are adding new games now.
We want to be on the front
foot when people return.
,, Multi-unit Amusement Restaurant
Operator in Ottawa, Canada
plan to purchase equipment over the next 12 months. say their budget has increased
or stayed the same since
the beginning of 2020.
Research
potential
purchases
65 Make
purchases
Make a
purchasing
decision
69% of operators say tradeshows are part of the purchasing process FINANCING AND PLANNING SURVEY RESULTS Firestone Financial October 2020 but 59% do not plan to attend any
in-person events in 2020 or 2021.
The Old Methods Don’t Work It takes an
average of
to actually connect with a buyer. 18 calls Only
24%
of sales emails are opened. Increased Engagment Is
What Drives Sales Now
Topo Sales Development Technology Report, 2018 how covid-19 has changed b2b sales forever Rosetta Consulting Customer Engagement Study mckinsey and co. october 2020 Engagement Statistics from the 5x more likely to choose
your brand
6x more likely to try your new product as soon as available 77% more likely to upgrade or purchase additional services from you 4x more
likely to refer
you to
colleagues
How Do You Engage
Customers in 2021?
Customers Want to Engage Over Video Virtual Orlando Social Crawl November 2020 Engaged customers are 2x 69% of customers
prefer video
to phone for meeting with
vendors/suppliers
Revenue from
sales made
via video is up
Why? fiber_manual_record Ease of scheduling
fiber_manual_record Savings on travel expenses
fiber_manual_record Safety
The New Social Convention for
Family Entertaiment Centers
Use the to and Help You Power of Video Increase Engagement Sell More Embed Selling to FECs ,, Everyone was fully engaged until the last minute. Bepin Jose,
CEO Semnox
average attendee
rating
9.4/10 63% had at least
one private
video meeting
77% engaged with at
least one booth
for 4+ minutes
21% made a new
connection
and exchanged
contact details
,, 46% of Attendees
visited our Booth.
Jeremy Pond, Vrsenal,
after launching their
Star Wars VR game
on ShowUp in October 2020
Keys to Success When
Exhibiting at Virtual Events
In-person
Trade
Show
Activity
Equivalent Virtual
Event Activity
Entertainment
and Giveaways
Have fun, engaging, and rewarding activities programmed for your booth to attract traffic. Product Showroom Have a decent video setup where you can actually demo your product, answer questions live on camera, and engage with interested potential customers. Keynotes and Panels Run some kind of thought leadership program in your booth. Could be special guest keynotes, or a panel of your customers. VIP Event Just because it’s virtual doesn’t mean you cannot entertain your best prospects and customers.
Wine tasting, professional comedian or even a live band.
Digital Retargeting Also called remarketing, this is where anyone who engaged with you at the show sees your ads everywhere they
go on the web.
SWAG DEMOS THOUGHT
LEADERSHIP
DINNER
& DRINKS
FOLLOW UP ,, Employ All 5 Strategies At Your Next Virtual Event It Was Way More Like a
Trade Show Than I Expected.
Tabor Carlton,
LAI Games
Engage more customers
and build your pipeline for 2021.
Exhibit at ShowUp Feb 1-3
Download the Exhibitor Guide www.showup.events