Profitability

VRsenal Beat Saber at Main Event

Virtual Reality and Hygiene Theater in a Post-COVID World

September 29, 2020

In 2015 I coined the term “Hygiene Theater” as a way of emphasizing the importance of showing customers that location-based VR attractions are being cleaned properly. Headset hygiene was a concern for about 20% of patrons based upon observational research at family entertainment centers. I encouraged early location-based VR operators to make a show of…

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10 Reasons ShowUp is Better Than a Physical Trade Show (and 3 Reasons It’s Not)

September 27, 2020

Virtual events are here to stay. Even the most jaded event planners admit that when trade shows come back, all will have a virtual component. There are many advantages to virtual events over physical events. ShowUp is designed to take advantage of them. No Crappy Food – We’ve all paid through the nose for a…

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Vampire Pizza and the Home Escape Room Trend

September 27, 2020

Home escape room experiences are on the rise. I guess after a half year of being in lockdown, people are fantasizing about breaking out. FEC’s have been installing escape rooms for a few years now. Is there an opportunity to extend their reach and deliver escape games to people’s homes, increasing their reach, frequency, and…

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